Man Utd chief Omar Berrada makes ‘impossible’ title testament as he desires four changes.

Man Utd’s new chief executive, Omar Berrada, has declined to provide a specific timeline for the club’s return to the Premier League and Champions League race.

The new chief executive of Manchester United, Omar Berrada, has acknowledged that it is impossible to predict the Red Devils’ return to the pursuit of top silverware, as there is no obvious end in sight to their Premier League trophy drought.

United have achieved the FA Cup, League Cup, and Europa League since Sir Alex Ferguson’s retirement in 2013, but they have not been able to make a serious run at the Premier League or Champions League.

Following United’s 3-0 loss to their acrimonious rivals Liverpool on Sunday, Erik ten Hag, the club’s fifth permanent manager since Ferguson, appears to be no closer to transforming the team into legitimate title contenders. When asked about the timeline for United’s resurgence as a football superpower, Berrada, who joined from his neighbours Manchester City in July, was reticent.

“I think anybody who has worked in football for a long time could tell you that it’s almost impossible to put a timescale to answer that question,” Berrada pointed out. “What I can say is it has been demonstrated when you look at the teams who have been successful consistently for many years it’s because they have the right coach, they have signed the right players, they have the right structure around the coach and the players and you need to take good decisions consistently for many years to get into a position where you are a financially sustainable club that is competing to win every single competition – which is where we want to be.”

“We are not content with merely winning one Premier League title.” We aim to establish a team that is consistently capable of competing for the domestic championships, the Premier League, and the Champions League. Therefore, in order to construct that, we must continue to implement the same strategies as we have in this window. We have successfully addressed priority positions that were identified at the outset in a financially sustainable manner.

“We were quite strict with the valuations we assigned to the players who were expected to join.” We adhered to those valuations. I believe that the team and Dan [Ashworth, United’s sporting director] executed the negotiations exceptionally well.

“The reason I mention this is that if you make a mistake and overspend or acquire a player who can cost you excessively, it can result in a setback. Consequently, it is essential to be able to consistently make the right decisions over time in order to be in a position to win consistently.” It is inevitable that we will make some errors; there are certain factors beyond our control.

Ashworth clarified that he did not inherit the squad he inherited at United on July 1. When asked about his views on the squad, he stated, “Well, first of all, I didn’t inherit it.” We did so at Manchester United; we are a team in this regard. Consequently, judgements regarding the crucial areas of the pitch to be strengthened had been made as early as July 1.

“We’d already lost two or three key players in Raphael Varane, Anthony Martial and Sofyan Amrabat from memory had all gone, so there was a centre-back, a central midfielder player/number six, and a centre forward were the key and we felt we probably would need another centre back as well.”

“We were determined to enhance these four critical positions during this window, and we have succeeded in doing so.” Joshua Zirkzee, Manuel Ugarte, Leny Yoro, and Matthijs De Ligt were the fundamentally pre-agreed positions when I arrived, partly due to the exits and partly because we believed they were areas in which we wanted to enhance our depth and quality. Aaron Wan-Bissaka and Noussair Mazraoui were among the players we were able to trade, as Aaron had one year remaining on his contract and was able to move on.

“The squad, whenever you arrive at the beginning of a season, you are always in the midst of those situations where players have left or may wish to leave. The objective is to execute the club’s plan in those critical positions to the best of your ability.” I also return to the financial rules and regulations that you are legally required to adhere to.

“Therefore, it is not as straightforward as the ability to modify everyone, nor do we wish to do so. Rather, it is a matter of making informed decisions in the upcoming windows to optimise our resources and the talent that has already been integrated into the squad, as well as the talent that is emerging from the system.” In my opinion, it is necessary to occasionally exercise courage and make decisions that may not be in one’s best interest. However, it is impossible to maintain a squad that is overextended, particularly when the players are primarily motivated by their desire to play football.

“You intend to ensure that the squad is lean, but you also have sufficient depth.” The schedule is particularly punishing, particularly in light of the new Europa League format. We must ensure that we have sufficient depth to prevent a bloated squad and to retain players who are motivated and believe they have an opportunity to play. Running with an excessively large squad can result in complications.

“The second factor, which is the reason you are required to make courageous decisions, is the evolution of the rules and regulations.” It is necessary to agitate. From both a commercial and a player trading perspective, it is necessary to generate some revenue in order to recoup that investment.

“Clearly, for the ins and outs, we had a very clear idea for what we wanted to achieve, both in terms of the positions of the players but also from a financial point of view.”

“It’s true that we’ve been more open to structuring the contracts in a way that can deliver value for us in the short-term, but also in the future, introducing higher sell-ons, more realistic contingents, we have done that with practically all of the players who have gone out, from the young ones to the more senior players.”

“We have also implemented specific policies to safeguard ourselves in the future.” Therefore, we have the capacity to repurchase a player, Willie Kambwala, if he performs exceptionally well. Additionally, we have replicated this process with numerous other juvenile players. Therefore, it is a straightforward and uncomplicated explanation of the parameters that govern any negotiation. Dan and his team have executed the ins and outs with exceptional precision.