Liverpool
Liverpool’s books show a £9 million loss, and it’s clear that the Champions League has had an effect, even though the team made money
Liverpool has released their business records for the year 2022–2023.
Liverpool had a £9 million loss before taxes in the 2022–23 fiscal year, but they made a record amount of money from business activities.
The Reds’ media income dropped by £19m, their administrative costs went up by £17m, and their matchday revenue dropped by £7m year over year. However, their commercial revenues rose by £25m to £272m, which helped their overall revenue stay the same at £594m.
Media income dropped to £242 million, mostly because the club was eliminated in the last 16 of the UEFA Champions League, while in the previous reporting period (2021/22) they made it to the final. Also, the drop in matchday income was because there were fewer home games because teams were knocked out of the Champions League, FA Cup, and Carabao Cup early.
Nielsen Sports says that the club has been the most watched football team in the world for the past five seasons, with an average of over 724 million viewers each season.
The club’s wage bill went from £366 million to £373 million, and new players like Darwin Nunez, Cody Gakpo, and Calvin Ramsay were signed during that time. Their contracts were also extended 12 times, with Mohamed Salah’s new deal making him the highest paid player in club history.
Along with new and longer-term deals with business partners, the pre-season tour of Thailand and Singapore last summer also brought in more money for the team. The club’s shop business also made a lot of money. Seven new stores opened in Asia, and the first app of its kind in the football industry, the LFC Store App, was downloaded over 350,000 times. Also, a record number of people visited all of Liverpool’s stores around the world, with over 2.5 million shoppers at their busiest point, including over 10,000 every match day at Anfield.
Andy Hughes, Liverpool’s managing director, said, “Since FSG bought LFC in 2010, our main goal has been to run this great club in a way that is financially sustainable and follows the rules of football.”
“Even though the costs of football are going up a lot, the success of our business shows how strong our finances are, so we can keep running in a sustainable way while competing at the highest levels of football.”
“We can’t wait for the new Anfield Road Stand to be finished in the next few months.” With a record number of league attendees this year, it’s clear how far we’ve come since we began the big capital project to rebuild Anfield 10 years ago. Matchday sales are a very important part of our general plan to stay financially stable. One important part of our long-term plans is to be able to increase our controlled income streams. This will allow us to keep reinvesting in both our men’s and women’s teams to help them reach their goals.
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