In 2026, the Memphis Grizzlies will face the Orlando Magic twice; the first time will be on January 15 at Uber Arena in Berlin, Germany, and the second will be on January 18 in London, England.
These games are more than just scheduled matchups; they are a global branding opportunity that could reshape the Grizzlies’ reach.
So, going overseas this season for a marquee international NBA showcase is a big deal for the franchise’s branding evolution.
Memphis Grizzlies Set For The International Stage
A Global Platform For A Growing Brand
Historically seen as a small-market franchise, the Grizzlies have made significant strides in building a recognizable and resonant identity.
These international games place Memphis in the global spotlight, allowing the team to attract new fans across Europe. By participating in high-profile NBA Global Games, the Grizzlies are showcasing their on-court talent and brand presence.
Germany and the United Kingdom both represent key international markets for the NBA, with strong viewership and increasing demand for merchandise and digital content. For the Grizzlies, tapping into these regions can lead to increased jersey sales, international media attention, and corporate partnerships that were once out of reach for a franchise nestled in the American South.
Ja Morant’s Return To The Spotlight
The worldwide reintroduction of Ja Morant is one of the most important plot points surrounding this worldwide tour.
As the public face of the organisation, Morant is the perfect representative of the NBA’s international initiatives thanks to his electric play and cultural resonance.
He can use these games as an opportunity to put the scandals of the past in the past and prove to everyone why he is still one of the most marketable athletes in the league. Strategic timing is at play here.
The Berlin and London games, upon Morant’s return, might be used as high-profile opportunities to rebrand himself.
Viewers outside of the United States may be more open to a fresh start story because they aren’t as bombarded with NBA headlines every day.
An energised, internationally focused Morant is good for the Grizzlies and the NBA.
Nike’s Global Strategy and the Grizzlies Connection
Nike, the official outfitter of the NBA and sponsor of Morant’s signature shoe line, also stands to benefit.
Nike has long used international events to launch products, test markets, and build brand equity. The brand’s ties to Morant make this tour even more valuable.
The guard’s shoes have consistently performed well domestically, but international exposure could elevate the line into a global contender.
The stage is set for exclusive merchandise drops, promotional campaigns, and potentially even limited-edition colorways tied to the Berlin and London games.
Nike understands the power of storytelling, and with Morant, the narrative of redemption, style, and performance could resonate powerfully across borders.
Long-Term Impact for Memphis
The Grizzlies have a lot to lose in the long run, despite the short-term thrill. Increased digital following, merchandise sales increases, and sponsorship negotiating leverage are common outcomes of international games.
The natural progression for a team aiming to increase its national reputation is to expand internationally.
Even more crucially, it establishes Memphis as something more than simply a promising basketball franchise. A cultural icon with global appeal, the Grizzlies are portrayed in this way.
The squad has an opportunity to reinvent the role of small-market franchises in global sports leagues from Beale Street to Berlin. Memphis will play a significant role as the NBA grows its presence abroad.
The Grizzlies have a chance to become a league powerhouse and a household name thanks to Morant, Nike, and a new spotlight.
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