Scottie Scheffler’s Bold Wrist Choice at The Open Sparks Fiery New Chapter in the Timeless Rolex Rivalry…Read More…
When Scottie Scheffler teed off at this year’s Open Championship, most eyes were naturally on his swing, his footwork, and his relentless precision that has made him one of golf’s most dominant figures. But by the end of the first round at Royal Troon, another detail had captured nearly as much attention — the subtle yet unmistakable glint of a Rolex on his wrist.
To the untrained eye, it might have appeared to be just another luxury timepiece. But golf enthusiasts, watch collectors, and style aficionados knew better. Scheffler wasn’t just wearing a watch. He was making a statement — one that has reignited a long-simmering debate among Rolex purists and modern-day collectors alike.
The Watch That Turned Heads
Photos quickly emerged on social media, showing the world No. 1 sporting a Rolex Daytona “Paul Newman” — an iconic model long revered in horological circles for its vintage pedigree, association with motorsports legend and actor Paul Newman, and status as one of the most collectible watches on the planet. The sight of Scheffler wearing such a storied piece — on the course, no less — sent ripples through the golfing and watch communities.
“Is that really a Newman on his wrist?” tweeted golf analyst Trevor Adams, sharing a close-up from Getty Images. “Bold move. Bold message.”
Indeed, Scheffler’s choice was as much about fashion as it was about history. The Rolex Daytona Paul Newman is not your average luxury watch. Originally introduced in the 1960s, the model saw a resurgence in value and reputation decades later, especially after Paul Newman’s own watch sold for a record $17.8 million in 2017. That model became symbolic — a wristwatch not just for telling time, but for telling stories.
Scheffler, known for his calm demeanor and minimalistic approach, rarely makes ostentatious displays of wealth. Which is why the Daytona caught so many off guard. Was this a quiet rebellion? A nod to tradition? Or simply a gesture of appreciation toward one of horology’s most legendary timepieces?
Rolex and the Gentleman’s Game
Rolex and golf go hand in glove. The brand has long been a dominant force in golf sponsorships, ambassadors, and even the sport’s overall aesthetic. From Jack Nicklaus and Tiger Woods to Brooks Koepka and Jon Rahm, Rolex ambassadors span generations. The brand’s alignment with golf has always felt natural — both represent discipline, class, legacy, and timeless appeal.
But where things get interesting is the internal tug-of-war within Rolex fandom itself. The company’s lineup ranges from rugged tool watches like the Submariner to refined dress watches like the Day-Date, and everything in between. The Daytona — particularly the Paul Newman variant — straddles the line between sporty and luxurious, vintage and modern, subtle and bold.
In sporting it on such a prestigious global stage, Scheffler wasn’t just showing off a watch. He was breathing new life into a dormant debate: What does it mean to wear a Rolex in 2025? Is it a tribute to heritage? A flex of exclusivity? Or a merging of both worlds — a reflection of how golf, like luxury watches, continues to evolve?
Fans React: Tradition vs. Modernity
The online conversation exploded within hours of Scheffler’s round ending. Collectors and fans weighed in with fierce opinions.
“Wearing a Newman on the course is like playing Augusta in a tuxedo,” wrote user @TimepieceTactician on Instagram. “It’s beautiful, but completely impractical. You don’t take a Ferrari off-roading.”
Others disagreed.
“Exactly why it’s brilliant,” commented @GreensAndGears. “It’s the ultimate flex — elegance meets grit. Scheffler is showing that a classic belongs anywhere, even under pressure.”
Golf forums lit up. Reddit threads debated the condition of the watch, its possible reference number, whether it was a modern reissue or a true vintage model, and even speculated on whether Scheffler was sending a message to rivals — or perhaps Rolex itself.
One prevailing theory is that the choice was a subtle nod to golf’s golden era. Just as the Paul Newman Daytona symbolizes a bygone era of watchmaking, Scheffler may be grounding his modern dominance in the traditions of the sport’s past. Or perhaps he simply admires the watch’s craftsmanship.
Regardless of motive, the visual was unforgettable — a gleaming, cream-dialed relic glinting in the Scottish sun as the Texan marched toward yet another leaderboard lead.
The Future of Wristwear in Golf
Scheffler’s move may well usher in a new wave of visibility for luxury watches in golf. While many players have sported timepieces at trophy ceremonies, very few wear them during competition. It’s long been considered impractical, especially for players who rely heavily on wrist flexibility.
Yet, with advances in lightweight materials and increasing crossover between sport and style, the old rules are being challenged.
“Watches are becoming part of an athlete’s identity,” said Chloe Bernard, senior editor at WatchWorld International. “What we’re seeing is a merging of performance and personal expression. Scheffler just accelerated that trend — with one of the most iconic watches ever made.”
Conclusion: A Statement Beyond Time
Whether he wins The Open or not, Scottie Scheffler’s wrist has already made headlines. In a world where every action is scrutinized, his simple decision to strap on a Daytona “Paul Newman” did more than add sparkle to his outfit — it ignited a passionate, global conversation about heritage, luxury, performance, and identity.
And that, perhaps, is the ultimate power of a Rolex — especially in the hands of someone who, like the watch itself, is built to stand the test of time.
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