BIG CONGRATS: Mavericks star Signs Record-Breaking $600 Million Deal with ESPN to Debut “Kyrie Worldwide” Media Platform
DALLAS, TX – July 21, 2025
Kyrie Irving, superstar guard for the Dallas Mavericks, has made history as the first active NBA player to establish a worldwide multimedia platform under the auspices of ESPN, with his record-breaking $600 million contract.
The revolutionary project, dubbed “Kyrie Worldwide,” is about to revolutionize the way athletes, stories, and media interact on a worldwide level.
When ESPN and Kyrie’s management team revealed the arrangement on Monday morning, it sent shockwaves across the entertainment and sports worlds.
Not only does this historic deal ensure that Kyrie will be remembered long after the basketball court has ended, but it also signifies a sea change in the way athletes may lead their stories while still competing.
Athletes in a New Era: Makers Irving looked confident and focused as he spoke to the media during a live press conference at the American Airlines Center. “This is bigger than basketball,” stated the eleven-time All-Star.. “The goal is to build online spaces where people can connect with one another, share meaningful stories, and have meaningful discussions about issues beyond just the game.” Reports indicate that “Kyrie Worldwide” will air a wide variety of programming, from interviews and live events to original programs, social justice initiatives, interactive features, and even spiritually motivated content.
It will be the first time an active athlete has ever landed a fully integrated content contract across The Walt Disney Company’s media properties—ESPN+, Disney+, and Hulu—when the platform launches as a standalone brand in partnership.
An Innovating Goal: ESPN’s Proclamation Speaking highly of Irving, ESPN’s President of Programming and Original Content Burke Magnus lauded his audacity and vision. “Kyrie Irving is not just one of the greatest athletes of our time — he is a true cultural force and creative visionary,” Magnus explained.
He is an ideal collaborator as we usher in a new age of athlete-driven media because of his capacity to start conversations all across the world, question established conventions, and motivate people to take action.
The way people around the globe perceive activism, sports, and narrative will be forever altered by “Kyrie Worldwide.” An executive producer title for all brand-related content, performance incentives, and equity in any future spin-offs are all part of the six-figure, ten-year arrangement. “Unfiltered with Kyrie” is a monthly worldwide town hall series that Kyrie will host. It features people from the arts, politics, sports, and spirituality.
A Movement, Not Just a Business Deal According to Irving’s inner circle, this collaboration has been in the works for quite some time. In addition to promoting mental health and justice, developing his unique shoe line, and assisting indigenous communities, Kyrie has long hinted at a desire to construct something more permanent—something more personal.
Shetellia Riley Irving, a longtime friend and business partner, made the comment, “This is a movement, not just a media brand,” while negotiating the sale. “Kyrie aspired to build something that would last beyond his playing career and leave an indelible mark on the world’s youth and culture.
Such is the legacy. With offices in Irving’s hometown of Newark as well as Dallas, the platform will employ hundreds of people from underrepresented groups in the creative, production, and technological industries.
Teasers Already in Motion
Though full content is expected to launch in Spring 2026, ESPN has confirmed that several flagship projects are already in production. Among them:
- “The Crossroads” – A documentary series on athletes balancing faith, activism, and career.
- “Guardians of the Hardwood” – A mini-series exploring the untold spiritual practices of NBA legends.
- “Kyrie Speaks” – A podcast set to premiere in November, with deep-dive conversations on race, politics, freedom, and legacy.
The platform will also include an immersive virtual reality experience titled “The Journey Within,” where fans can step inside Kyrie’s mind through cutting-edge VR storytelling.
The NBA Reacts
While some traditional analysts expressed concern over an active player managing such a large-scale media empire, many NBA figures, including Commissioner Adam Silver, were supportive.
The league’s most reflective and imaginative players, including Kyrie, have always been, according to Silver’s remarks.
The increasing clout of athletes as cultural icons is reflected in this forward-thinking strategy. We stand by him as he pioneers new territory.
Adding his voice to the chorus of praise, Dallas Mavericks owner Nico Harrison said that the organization sees Kyrie’s off-court success as a natural outgrowth of his leadership and impact.
A Lasting Trace of Writing Kyrie Irving isn’t just preparing for his upcoming NBA season with the Mavericks; he’s also planning to broaden his horizons. “Basketball provided me with the opportunity,” Irving said.
“The bridge is beginning to take shape.” Kyrie Irving is changing the rules of the game with his $600 million, worldwide network, and ambitions that extend far beyond the basketball court.
Now that “Kyrie Worldwide” is about to premiere, everyone is looking at the world from his perspective.
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